Who is in the panel
Active panelFull sample% of personas with a known value
Psychology and attitudes
Big Five
Mean level, 1 = very low, 5 = very high
Attitudes
% enthusiast or positive
Explore a variable
Personas
Random draw from the active panel
Pick a persona to startInterview them like a real respondent.
Interview guide
What the model is told about this persona
1Concept
What each persona will see before answering (optional).
2Questions
Scale = 1–5 rating (anchors: “low;high”). Choice = options separated by “;”. Open = free text.
3Run
Every persona in the active panel answers. If more than 15 match your filters, 15 are drawn at random. Set the filters first, and give the run a name so you can compare it later.
No results yetRun a survey first.
Compare runs
All personas
Overall distribution
Responses
One row per persona